Chic and Attractive London Spring Street Style Fashion

There is no doubt that the high and mighty fashion at London Fashion Week’s spring fashion 2013 has spilled over into the streets of the city. Indeed, London street style has all the girls walking the streets, sidewalks, and side streets with the dresses that everyone finds to be stylish and fashionable. Ladies seem to be keeping up with the street style trend as they wear simple yet beautiful attires. With the LFW over, it definitely serves as a springboard to entice classic dressers to come up and wear their versions of London street styles.

Here are some of the London Street styles during the London Fashion Week Spring/Summer of 2013 that will look great in spring of next year:

Bold Prints, Studs, Metals

Streets during the fashion week were littered with women – fashion editors and bloggers, designers, and gawkers – who were brave enough to wade through London streets wearing maxi bold prints. There are straps, series of chain belts, and huge zippers that dominated many women’s mix-matched dress ensemble. There were also a lot of precious stones and minerals that were in play such as gold and gold plated accessories, and studs in Balenciaga bags, among many others. Others on the street were happy to display their color block dressed with transparent thick-plastic shoulder bags securely tucked in their arms.

Polka Dots

With the London Fashion week filled with shows that flaunted patterned and printed designs, one of the most sought after will definitely be polka dots this coming season. Polka dots will be a dominating pattern to be found on street style dresses next year. The dots will be presented in various sizes and colors, in any attempt to prevent the lady wearer from becoming fashion wallpaper. In fact, with multi-sized, multi-colored, polka-dotted blouse or skirt, any woman is sure to be head turner.

Peplum

Peplum is one design that can be seen just about everywhere and the wearer will look great on it. Women will definitely have a great time walking down the streets and inner streets of London donning stylish pencil skirts with peplum. This apparel goes well even with just a simple blouse and a pair of high heels.

Put simply, when it comes to street style London fashion 2013, nobody will present it better than the average London girl on the streets. She is the chicest and meanest when it comes to street style. And with all of the spring street fashion that’s available, this gives everyone the chance to wear and strut them around along the streets and sidewalks come spring time.

These are the best roundup of spring street style fashion that women can refer to especially if they are having a “fashion sense block” at any day. With spring time just a few months away, all should look forward to the layering and vintage or classic dress styles that street style lovers will surely love the use and wear.

How the Fashion Industry Uses Social Media

Black Friday and the exclusive Fashion Weeks: Two pinnacle times of the year where retailers and the fashion industry hope to make up for a bad year or put the cherry on top of an awesome upward-driven one. But leading up to (or concluding) these championship fights for retail revenue redemption and leader-crowning, how are retailers and the fashion industry elite getting the word out about the deals or extraordinary collections that they have to sell?

America’s retailers are learning how to chime in on the conversations of their customers through social media. Whether it be Facebook or Twitter, major retailers are learning what their customers like and don’t like based on their Facebook statuses, comments and tweets. Besides using commercials, retailers like Old Navy use their Twitter page to advertise the deals and discounts currently going on in their stores.

Retailers like Cole Haan are using digital media to create aliases for their customers based on the customers’ lifestyles and embed interactive games in their social media pages to compliment these efforts. Cole Haan’s Facebook page mentions “Like us and explore more” to encourage the visitor to dive deeper into how Cole Haan clothing and accessories cater to the “Urban Explorer”.

As B Culture has mentioned before, digital media is a powerful commercialized hammer that some celebrities have wisely wielded to secure the nail in the foundation of a fruitful relationship with their fans. This is the same for high-end fashion designers. Fans of celebrities, the customers of high-end fashion designers, often like for their customers to vote for “who wore it best” and post new looks through their social media fan pages. Celebrities are often the retail industry’s initial guinea pigs and retailers use their customers’ social media comments to know what trends are hitting or missing which is a heads up to the retailer on which ones they should follow or continue to produce.

Digital media also helps high-end fashion designers get the word out about how to access a designer’s full collection, the campaign and allows the fashion industry’s supporting cast – the Press and stylists – to chime in on what they liked or didn’t like, what fashion shows they are excited to see and how the public can mix and match the designer’s pieces. Louis Vuitton has their full Spring 2012 fashion show on YouTube. Before YouTube, customers could only dream of seeing a high-end fashion show from beginning to end. The video of the above Louis Vuitton fashion show is in HD, which further gives the viewer the experience of being at the actual show.

From New York Fashion Week to a new high-end boutique opening up in L.A., fashion editors and socialites can us Foursquare to let their followers know what fashion shows and store opening they are spiriting to cover or shop next. Retailers can also use Foursquare to reward their frequent visitors with special discounts and recognition. In the image above, Jeremy P. is listed as the major of Kenneth Cole in SoHo. Foursquare makes an individual a celebrity along with the place the individual frequents.

Digital and social media has given the customer more of an immediate say in what works and what doesn’t. This gives the retailer and designer the ability to react more quickly and efficiently within their next collection. It seems social media may have accelerated the transition between fashion trends because of the swift reaction to what’s hot and what’s not. Interactive media is now the digitalized style meteorologist for the fashion industry.

7 Reasons Fashion Brands Should Be Nice to Bloggers

In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason many new and established fashion brands still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.

1. 40% of the press at New York Fashion Week are bloggers.

According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.

2. Major fashion brands are inviting them to shows.

Designers like Carl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?

3. In the USA fashion bloggers are becoming very popular.

Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is.

4. Bloggers are now judges for CFDA

For the first time ever bloggers have been invited to be judges for the Council of Fashion Designers of America. This is a landmark event for the fashion blogging industry. It is an indicator of the power and influence that is moving into the hands of fashion bloggers.

5. Traditional fashion editors are losing control.

Just like the film and music industry is struggling to come to grips with the fact that the internet has made them largely irrelevant; the fashion editorial industry is losing much of it’s power. In the good (or bad depending on your point of view) old days fashion editors could control what and who the public sees. With the advent of the internet and growth of fashion blogs this power is now gone.

6. Enthusiasm = Influence

Everybody knows that the thing that sells clothes is enthusiasm and passion; not knowledge. The average person out there doesn’t care about technical details and high-brow descriptions of the “silhouette” and “architectural lines” of a garment. On the other hand, having somebody who clearly loves clothes recommend an item they love carries much more weight. Bloggers mostly do this because they love clothes and fashion, yes some of them make money from their blogs, but they only make money because they are passionate about what they do.

7. The rest of the world lags behind the USA

If you are based outside the USE this might be the most important reason to start building relationships with local bloggers. The developing world runs 3-4 years behind the states when it comes to the adoption of internet trends. This means that before long all the major local brands will be beating a path to the door of your favorite blogger. Shouldn’t you be there first?