Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.

Becoming A Fashion Stylist – Degrees, Electives And Skills

For those who have never fancied a 9-5 desk job and have instead preferred to work on something more creative, there are several options to choose from. There is a fashion stylist for one. This job role has an artistic bend and hence, is one that’s unlikely to become monotonous. Additionally, it is also quite rewarding in terms of pay.

What does a fashion stylist actually do?

We always wonder how celebrities are dressed to the tee. Their look rarely offers scope for criticism. While they do have a sense of fashion, there is always a fashion stylist working behind perfecting their look. A fashion stylist is one who works on improving outward appearances of individuals and objects. They are the ones crafting the fabulous looks we all emulate as the latest fashion trends.

There are different branches within this field. The first type of fashion stylist is a wardrobe stylist. The chief duty of this professional is to dress up individuals, including celebrities, high profile persons and performers for important social events such as press conferences, award nights and red carpet events. Wardrobe stylists also work in the entertainment industry dressing up actors for movies and television serials. There are art directors or fashion editors responsible for styling looks for advertising campaigns, magazine photo-shoots and look-books. Image consultants are also regarded as a type of fashion stylist. They work with common individuals and socialites to give them an image makeover.

Degrees and Training

There is no specific elective that will make you eligible for the job. Some background in fashion and design will help you work your way into the industry. An individual desiring to become a fashion stylist should have a Bachelor’s Degree in fashion styling, fashion design, costume design or marketing and merchandise.

The degrees and electives you might need to take also depend upon the area in which you intend to seek employment. If it is in marketing and merchandise, knowledge of business is a must. Selected fashion design degrees integrate some units of business management within the design course itself, dispensing with the need for a separate business course. It covers marketing, operations and administration.

A portfolio is a display of your talent. Hence, having one is important when you go looking for a job. Most often you will have to pay to get a portfolio done. You can create a portfolio free of cost by assisting a celebrity stylist on a project.

Other Skill Requirements

Training is one aspect of landing a job as a fashion stylist. However, there is a requirement for other skills and abilities that will help you grow and succeed in this career. The first is a good fashion sense. You should have good knowledge of clothing and fashion styles, fashion trends and elements of design. You should be able to match dresses for different figures and body proportions. Not only this, an aspiring fashion stylist should be able to co-ordinate clothing, hairstyle, makeup and accessories to create a complete look. It is also necessary to be creative and innovative. You should be imaginative to know what combination works the best. At the same time, you should be confident enough to showcase and market your work to others.

The ability to market oneself and products is essential in this field. You should be communicative and social in order to get clients for your business. Having a good referral network is very crucial.

The last and most important aspect about becoming a fashion stylist is asking how much do you get paid. Unlike other professionals, stylists do not charge by the hour. They have fixed day and half-day rates. The per-day rate can range between $200 and $800. The amount you can command is influenced by factors such as training, experience, popularity and the market. Celebrity fashion stylists earn a whopping $6000 per day. You can start by working as an assistant to a seasoned stylist and then go on to set up independent practice.

How To Do Your Own Fashion PR

Having a fashion publicist is definitely worth the cost, but if you’re an emerging fashion designer, that may not be a business expense you can afford just yet. If you’re working with a zero budget for your PR campaign, don’t sweat. (Well, try not to.) Here are a few ways to get around that dilemma and pitch your fashion label on your own:

1. Do research on how to pitch effectively.

One of the biggest gripes that magazine editors have are weak pitches! If you’re going to go head-on with an editor, especially in fashion, have your pitch down to perfection as a PR professional would. Research what to say and what not to say. Know whom you are contacting by first name, last name, and title. Think of the “elevator pitch”. Can you introduce yourself and describe your company within 15 seconds? That’s how direct your pitch should be. List the basic who, what, where, why, when, and how in an easy, conversational tone, and conclude with an open-ended question about following up with you to send more information about your label.

2. Getting a follow-up and properly responding.

If you’re lucky, a fashion editor will get back to you in regards to featuring your collection in an upcoming issue. Be prepared for any requests that may be asked, i.e. designer bio, line sheets, lending agreements, or lookbook images. At this point, your lookbook or press kit should already be completed for your current collection, and make sure that it’s updated for every new season. Be swift in your responses to editors when they ask for things because they can easily move on to the next designer if you’re not keeping up with them. Remember, they have frantic deadlines and you’re considered to be on their time!

3. Sending your press release to the media.

A well-prepared press release can definitely alert the media of your new collection. Spend some time on PR distribution websites and study how the best ones are written. Follow the standard model of a press release and formulate a few paragraphs about the new release of your collection and about you as the designer. Set up a free account with press release distribution sites and schedule your releases to be sent out to the local media. You can also e-mail and fax your press release directly to news stations and newspapers (they’re always looking for local stories to cover). Who knows – what if you’re called in to be featured in a morning news segment? That’s definitely a good look for your press portfolio.

4. Invite the media to your launch party.

If you plan on celebrating the launch of your new collection, you’re responsible for securing the venue, setting up the event, and sending out media invites. It’s best to send formal invites to editors through the mail at least 3-4 weeks in advance so that gives them the opportunity to pencil you in their schedule. Fashion bloggers are also great to invite, of course. Event photos, blog write-ups, and Twitter mentions from different bloggers means more publicity for your fashion line, which you need in order to attract more customers. Make sure to save your press clips and send thank-yous to anyone doing coverage of your event.

5. Make friends with fashion stylists.

Another way to possibly have your fashion line featured in a magazine is to have a stylist hook-up. They’re always pulling clothes for photo shoots and looking for hot, new designers to work with. Get acquainted with some fashion stylists in your area by using social media and going to different fashion events in your city. It’s also good to know a lot of photographers, models, and makeup artists who can probably help get your collection used in an editorial photo shoot.

There’s so much work that goes into handling the PR side of a fashion label that more than likely should be handled by a pro. Once your label starts becoming increasingly profitable, hiring a good PR team to help you market your brand would be the best way to go. While it’s in your hands for now, do tons of research on the job of a fashion publicist and implement some of those ideas into your own marketing campaign.