Fashion Editors Take Notice – Authentic American Indian Jewelry Should Be the New “It” Jewelry

Coming from Santa Fe, New Mexico and working in the American Indian art business, I’ve grown quite accustomed to seeing the coolest, edgiest, and most beautiful American Indian jewelry being worn on a daily basis. Flip through the latest issue of Vogue, Elle, or InStyle, though, and I dare you to find a model wearing a piece of true natural turquoise. To me, this is quite the fashion travesty, for good Native American jewelry worn the right way can make all the fashion difference in the world. Here are some reasons why quality Authentic American Indian jewelry should be the new “It” jewelry:

  • Most authentic American Indian jewelry is hand-made rather than mass produced. What could be better than wearing a piece of fantastic jewelry that no one else has!
  • If you’re wearing authentic American Indian jewelry you’re supporting true artists and an art form that has withstood the test of time while constantly evolving into new innovations as well.
  • Natural American turquoise (the subject of an article to come) is truly rare. Some of the turquoise mines are no longer even producing that type of turquoise. If you’re able to acquire a jewelry piece with natural turquoise, you’ve got a piece with a stone that’s in quite limited supply.
  • Antique or vintage American Indian jewelry pieces, like turquoise stones, are obviously limited in supply, so again, you won’t have to worry about showing up at the Academy Awards wearing the same Leekya Deyuse fetish necklace as your on and off-screen rival.
  • Don’t like silver or turquoise? No problem, a lot of Native artists are taking their jewelry to new and incredible gold heights. Check out Maria Samora’s work – she was the poster artist for the 2009 Santa Fe Indian Market.
  • You want a jeweler’s name to love, a Harry Winston of the Native jewelry world perhaps? Don’t worry. There are true “stars” in the American Indian jewelry world, artists who have a cult-like following among collectors because of their innovative designs and expert craftsmanship.
  • In our eco-conscious world, what could be more green than buying a NATIVE American made piece that’s hand-fashioned out of natural materials?

I hope this little piece at least nudges you to do a little search of American Indian jewelry on your own. You’ll be amazed at how wonderful it is. Who knows, maybe next time I’m traveling outside of Santa Fe, I’ll see a really great pair of Mike Bird Romero earrings on someone, or maybe, just maybe I’ll open up that issue of Vogue and see a model wearing a Charles Loloma pendant with her Marchesa gown.

The Influence of Australian Celebrities on Australian Fashion

Australian celebrities play a big part in the psyche of the Australian public; in fact they could almost be considered part of an Australian’s daily life. Our favourite celebrities are in our sub-conscious everyday – they are on our televisions, we hear their voices on the radio, and see them almost everywhere in print ads such as billboards, newspapers, and magazines. It’s no surprise really that celebrities have an influence on our lives and shape our ideas on things. One area that celebrities are particularly influential in is the latest fashion trends.

Designers prefer to have celebrity endorsers for their clothing lines, particularly as celebrities raise the profile and appeal to celebrity hungry Australian consumers. Having celebrities such as Nicole Kidman (who recently endorsed Chanel No. 5) and Ian Thorpe has been advantageous for fashion labels. The popularity of these celebrities assures that fashion designers and fashion labels get the desired attention from the target market. We all love to wear the latest styles, so when we see the likes of Naomi Watts with a hot handbag, then the rest of us are rushing out to get it! When fashion items such as clothing, shoes and accessories are seen on famous celebrities then the desire for the rest of us to replicate their look has an incredible power on the rest of us. Wearing the latest styles that we see on our favourite celebrity gives us a stronger connection to the stars we admire. Celebrities have special something that makes people want to follow their lead; this in turn makes them powerful trend drivers.

Celebrities are trendsetters, so expect to see them making the headlines when they are out in public with a new style (think Kylie after any of her many changes). Australian fashion critiques judge these styles and we see reviews, feedback and comments across many media forums. Celebrity styles that receive good reviews and get the thumbs up are often quickly picked up and become a trend with the wider public. Think how often we will see an image of Cate Blanchett or Miranda Kerr with a ‘How To Create The Look’ caption and article. Magazines regularly feature such articles to help stylish readers achieve their favourite Australian celebrity’s look, or re-create an outfit similar to one worn by a celebrity for a special occasion or event.

We can even get clothing and other items that famous celebrities have launched. It is possible now to purchase clothing, shoes, accessories, bags, lingerie, and even perfume and toiletries. Stylish consumers can buy lingerie from Elle Macpherson and Kylie Minogue, as well as the Kylie perfume. Just by carrying a celebrity’s name products get a significant level of support from consumers. Fashion editors and trend watchers are always on the lookout for the new styles and trends, eagerly awaiting the next thing that these celebrities will introduce to the fashion world especially those celebrities who have consistently made it on the list of the Australia’s Best Dressed Celebrities.

The glamour of award nights and the red carpet inspire a great deal of public attention and this influences fashion lovers. There are often reviews and commentary for the biggest award nights and there are television shows and even channels that focus on celebrity and fashion. These shows can be a great place for designers to get their brands in the public eye – with fashion lovers tuning in to watch the fashion at events such as the Brownlow’s or the ARIA’s to see what their favourite celebrities are wearing.

There is little doubt that Australian celebrities get to wear some amazing designer fashion. With local shows such as ‘Make Me A Supermodel’ and Australia’s ‘Project Runway’ captivating a whole new audience and expanding their understanding of fashion, the influence of celebrities is sure to continue and grow in the future.

Breaking Into Fashion Public Relations

Publicists are masters of communication. They not only help to create an image for products and companies, they also spearhead efforts to get the word out and create buzz. If you love fashion and have stellar communication skills, you could enjoy great success in fashion public relations.

Retailers hire fashion publicists to develop and promote a certain image to the buying public. To the fashion publicist, it’s all about who you know. Those in fashion PR have important fashion editors and top designers on speed dial and collect contacts on a daily basis. The more people you know, the easier it is to promote something.

Not only do fashion publicists have to know important fashion players, they must also know the politics, economy and sociology of their target demographic. While you can learn about the ins and outs of PR by majoring in it, it is also wise to enroll in fashion courses to gain industry and technical knowledge. Not to mention, fashion school will also serve as a networking opportunity as you connect with classmates who are also entering the fashion world.

People skills are essential to those interested in fashion PR. Since the job is basically communicating constantly, it is important to know how to get a point across and how to be likable and graceful under pressure. Another important quality to have is ambition. Since fashion PR is a highly competitive field, only the most driven will make it through and get the job of their dreams in fashion PR.

Learn more about Careers in Fashion.